I interviewed a talented typographer by the name of Maxwell Lord a few years ago for the T-Files. We’ve stayed in touch since, occasionally discussing the possibility of his doing a graphic for Selector. This year I had a graphic in mind which needed a skillful type treatment and Max agreed to tackle it. So I gave him one of the brand’s longstanding mottos, “The best by any test,” along with some very vague direction, and he put his skills to work. This new graphic from Max will be available on the Selector site in the next few days. He was kind enough to provide me with several BTS shots which illustrate his process for creating this kind of custom lettering – from the initial sketches, to the pre-vector raster, then vectoring, and the final product.