What’s cooking? If you’re like me – you love Italian food, and you are also keen on design – then this new title from Electa is a total no-brainer, right? What’s not to love about a thorough documentation of all the wonderful ways that Italians have branded, advertised, packaged, and marketed their delicious cuisine over the last century or so? The author, Alberto Bassi, is an associate professor and director of Industrial Design at the University IUAV in Venice (Italy, not SoCal, duh!). The thick paperback tracks no less than 80 beloved Italian food products, from the initial concept through to packing, communication, and advertising. The impressive visual assets within FOOD DESIGN IN ITALY include drawings, posters, magazine ads, stills from T.V. commercials, and more. The lineup is mouthwateringly familiar for the most part, including the likes of Barilla pasta, San Pellegrino water, Campari aperitif, Bacci chocolates, Nutella spread, Illy coffee, and, I’m getting super hungry right now…gotta run. Ciao! [See More]
Another fun lapel pin design from my talented friend artist/designer Benjie Escobar which is kinda snarky and reps East LA culture nicely. Benjie has coined the new “tacos before vatos” type catchphrase here, and in all honestly it’s probably slightly healthier to go with the frutas anyway. Get it in Benjie’s online store.
This Friday, LA’s own HVW8 Gallery opens Fower Plower, an exhibition of new paintings by accomplished New York-based artist Mark Gonzales. “The Gonz” is also well known for being a pro-skateboarder, considered one of the most important street skaterboarders of all time. The HVW8 spot on Melrose will no doubt be packed during the opening from 6 – 10pm.
If you’re in the mood to try a triglyph, you’re in luck, as talented Los Angeles-based artist Mark Dean Veca (interviewed) has just launched a new print series of 3-character word prints, including MOM, right in time for Mother’s Day. You can also commission your own 3-character words, initials, area codes on your choice of any background color. Available now in Mark’s online shop.
If you’ve been itching to try your hand at lettering, then The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork by custom lettering & typography master Martina Flor would be an ideal starting place. The lovely new hardcover title from Princeton Architectural Press includes easy-to-understand instructions and guidelines, covers a wide array of tools and techniques, with beautiful examples of hand sketches, and over 300 illustrations in all. Flor deftly demonstrates how to transform these initial lettering concepts and handdrawn sketches into incredible works of digital lettering. And then, the Berlin-based career lettering artist explains how these creations can be sold and published, with tips on things like showcasing and pricing your work, and how to handle feedback. It’s a pleasure to flip through, admire the beautiful letterforms, and get inspired. This would make an incredible gift for any aspiring typographers.