FOOD DESIGN IN ITALY

What’s cooking? If you’re like me – you love Italian food, and you are also keen on design – then this new title from Electa is a total no-brainer, right? What’s not to love about a thorough documentation of all the wonderful ways that Italians have branded, advertised, packaged, and marketed their delicious cuisine over the last century or so? The author, Alberto Bassi, is an associate professor and director of Industrial Design at the University IUAV in Venice (Italy, not SoCal, duh!). The thick paperback tracks no less than 80 beloved Italian food products, from the initial concept through to packing, communication, and advertising. The impressive visual assets within FOOD DESIGN IN ITALY include drawings, posters, magazine ads, stills from T.V. commercials, and more. The lineup is mouthwateringly familiar for the most part, including the likes of Barilla pasta, San Pellegrino water, Campari aperitif, Bacci chocolates, Nutella spread, Illy coffee, and, I’m getting super hungry right now…gotta run. Ciao!

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