FUCT

If you’re familiar with Erik Brunetti’s seminal pre-“streetwear” clothing label FUCT, then you’ll immediately realize this eye-catching new hardcover title FUCT, from Rizzoli, celebrates the elusive 20 year history of America’s least-mainstream clothing brand and examines the work of the compelling character behind it. Now, if you’re not a streetwear veteran, historian, or super fan, then just know that the FUCT brand was a crucial addition to West Coast street fashion and counterculture in the early-to-mid ’90s. Heavily influenced by skate, the brand was largely about violently appropriating the mainstream in a controversial way. Rest assured, the brand is usually as hard to digest as its name implies. I’m pretty sure Erik Brunetti doesn’t really give a crap what you think, but that won’t stop him from trying to rile you up anyway. You won’t find a better documentation of the cult-like brand’s vibe, products, inspiration, or of Erik Brunetti’s art, elsewhere.

fuct, erik brunetti, fashion, street, art, skate, book, rizzoli,

fuct, erik brunetti, fashion, street, art, skate, book, rizzoli,

fuct, erik brunetti, fashion, street, art, skate, book, rizzoli,

fuct, erik brunetti, fashion, street, art, skate, book, rizzoli,

fuct, erik brunetti, fashion, street, art, skate, book, rizzoli,

fuct, erik brunetti, fashion, street, art, skate, book, rizzoli,

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