If you’re familiar with Erik Brunetti’s seminal pre-“streetwear” clothing label FUCT, then you’ll immediately realize this eye-catching new hardcover title FUCT, from Rizzoli, celebrates the elusive 20 year history of America’s least-mainstream clothing brand and examines the work of the compelling character behind it. Now, if you’re not a streetwear veteran, historian, or super fan, then just know that the FUCT brand was a crucial addition to West Coast street fashion and counterculture in the early-to-mid ’90s. Heavily influenced by skate, the brand was largely about violently appropriating the mainstream in a controversial way. Rest assured, the brand is usually as hard to digest as its name implies. I’m pretty sure Erik Brunetti doesn’t really give a crap what you think, but that won’t stop him from trying to rile you up anyway. You won’t find a better documentation of the cult-like brand’s vibe, products, inspiration, or of Erik Brunetti’s art, elsewhere.