The other day someone asked me who did that iconic photo of Muhammad Ali, shot through with arrows like Saint Sebastian, and what it was all about, as if I know that sort of thing. Thanks to Google, two seconds later, we were on George Lois‘ website, admiring some of the iconic work he did for Esquire magazine from ’62 to ’72. It turns out that the image of The Champ refers to his refusal to fight in Vietnam. Very clever. AP described it as one of the most iconic images of the ’60s. But as if that’s not enough creative genius for one person, he also created some really cool logos, countless ad campaigns, and has nine books to his name.