JUNK TYPE

 Junk Type: Typography – Lettering – Badges – Logos by Bill Rose, is new from Universe Publishing this month. The author is a Minneapolis-based photographer, whose work focuses on documenting vintage Americana, such as neon signs and industrial objects, through his website Recapturist. He puts his unique skill set to work here, capturing incredible examples of postwar American typography and design, by scouring junkyards, yard sales, antique stores, and all the other places that modern-day treasure hunters look to find little bits of vintage magic. He presents 400 images, which tell a visual story through the distinct typography, icons, badges, and branding of America’s industrial heritage. This is an invaluable design/inspiration trip down memory lane, peppered with beautiful Art Deco style fonts, incredible handmade cursive lettering, early industrial logos, eventually moving into cleaner graphic logos of the ’60s. Without the work of Bill Rose, some of these memories might be lost. I love the nuclear-inspired logos in particular – they certainly evoke a strong sense of time and context. Hardcover / 8” x 8” / 192 pages / 300 color illustrations.

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