Just Ain’t Gonna Work Out

I liked this new song from Mayer Hawthorne the instant I heard it. Stones Throw promoted it really nicely by releasing it on heart-shaped red vinyl, for the record collectors. A new video directed by Henry DeMaio, expands on that by featuring the same heart-shaped vinyl prominently, in the midst of what is otherwise a black & white video, cleverly using it as a symbol for Mayer’s feelings. Definitely a great compliment to a very nice song, if you ask me.

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