Outside the Box

Outside the Box: Hand-Drawn Packaging from Around the World by Gail Anderson is a new paperback title from Princeton Architectural Press, which explores the resurgence of hand-drawn packaging in this computer-driven era. She is a former Senior Art Director at Rolling Stone. Her beautifully laid-out monograph documents countless examples of hand-drawn designs, sorted into four main categories: DIY, Art, Craft, and Artisanal Lettering. It’s overflowing with amazing instances of original lettering, across a broad spectrum of packaging types, including jars, bottles, boxes, bags, and more. In addition to the insane lettering, my favorite sections are the detailed sketches and occasional step-by-step illustrations revealing the development of the art & packaging. 8 x 10 inches (20.3 x 25.4 cm), Paperback, 256 pages, 420 color illustrations. You can use promo code THEBOX for 35% off, via the PA Press online store.







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