Paul Rand: A Designer’s Art

Consensus says Paul Rand (1914-1996) is one of America’s, if not the world’s, most important graphic designers. He famously developed posters, corporate identities, and logos for the likes of IBM, UPS, and ABC. He also taught at Yale for 30 years. The good people at Princeton Architectural Press have just published this new edition of Rand’s critically-acclaimed, and long out-of-print hardcover monograph, which is the best account of his important work. A Designer’s Art includes two hundred illustrations, twenty-seven essays, and a new afterword by Steven Heller. Documented here, the development of Rand’s own style over the decades, embodies the advancement of American design in the 20th Century. As the folks at PA Press say, “This book is required reading for anybody interested in modern design.” Whether you’re a design student, teacher, marketing guru, art aficionado, or just simply interested in creativity in general, I think you’ll find this title to be inspiring, impressive and thought-provoking.

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